Consulting a german Outdoor Brand on Digital Transformation

Innovation can be overwhelming. Going from a “we need to tackle our digital strategy, but we're unsure where to start” to a tangible plan of action that addresses all of the challenges of digital transformation is not that easy.

That’s why I spent a day with the top management of a german outdoor equipment brand to help them structure their aspirations.

From “we need to do something, sometime” to “we need to do exactly this, right now” in one day.